goodness with a kick of delicious

Brand redesign for Late July tortilla chips.

Late July celebrates unique ingredients and unexpected combinations. Playful, hand-drawn illustrations and delicious food photography depicting our ingredients nod to our culinary sensibility. Type styles that have a hand-touched feel are a reminder that they are dedicated to crafting amazingly delicious snacks.

As Creative Director at Sterling, I worked with Campbell’s brand team to lead the brand redesign which included redesigning and updating the identity, research packaging concepts, facilitating client workshops, photography art direction, final design and production, brand style guide creation, website design, and adaption / extension to new flavors and limited edition offerings.