it’s that simple

Open Nature brand redesign.

Open Nature is an Albertson’s private label brand characterized by amazing tasty food, high quality and minimally processed products. The task was to refresh the brand to communicate a more modern and fresh take on thoughtfully chosen products that are free from unnecessary additives.

As Creative Director at Sterling, I led the redesign of the brand to convey the no nonsense, fresh and witty personality - including a logo refresh, packaging refresh, brand system creation, adaption, guidelines and campaign work.