Identity design for the Grammy-nominated children’s music duo The Pop Ups.

The Pop Ups is band known for their innovative, engaging, and highly creative approach to family-friendly music. They combine a vibrant blend of pop, electronic, indie rock, and theatrical storytelling utilizing puppetry and handmade props in their performances and videos.

I created an identity that represents the fun, playful, handmade aesthetic of the band and wild imagination. The logo needed to be scalable and have the flexibility to be recreated out of any materials (paper, clay, fabric etc) in order to be used in performances and videos.