INTRODUCing ombak

Identity design for a lifestyle brand.

Ombak is a lifestyle brand selling local Indonesian artisan goods. In Indonesian, Ombak means wave. The logo inspired by a wave conveys movement, fluidity, and a connection to nature. The rounded descender at the end mimics the smooth, organic curves of the water. Minimalist curves or spirals of the icon represents the feeling of motion and connection. The subtle detail of the icon incorporates ripples or water droplets for realism and beauty.